Internet Marketing - Planning & Management | Conversion Analyst

Mohsin Khawaja

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SEO without PPC in-demand! Paid Search Traffic Share Down

 Hitwise data indicate that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was from paid clicks. This compares to 9.84% in the same four week period in 2008 - representing a 26% decline in the share of paid clicks. This trend is apparent across 16 of the 17 Hitwise parent categories (i.e. Automotive, Food and Beverage, Health and Medical, etc). The only category that didn't see a decline in paid traffic was Education, which received 1.45% of search visits from paid clicks compared to 1.39% last year.

Referrals from search engines continue to climb but the proportion of clicks going to sponsored or paid listings is decreasing.

For a detailed analysis visit: SearchEngineLand Blog


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Mohsin Khawaja is a Internet Marketing Manager at Intellectual Works.He occasionally writes on various IT topics along with various SEO, SEM and Internet Marketing articles.