Internet Marketing - Planning & Management | Conversion Analyst

Mohsin Khawaja

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Check List for a PressRelease setup

Most web sites with active media relations programs host an online newsroom. Analysts, journalists and even some bloggers find newsrooms a useful resource for finding past media coverage, press releases, image assets, executive bios, company history, webinars, white papers, case studies and other information helpful for researching stories.SEO and user friendly features of an online newsroom include:

  • Titles & categories optimized for keywords
  • Chronological press release archives
  • Site search that saves user queries for later analysis
  • Share/Save bookmarks
  • Subscribe RSS Feed
  • Optimized newsroom content: press releases, past media coverage, events, case studies, white papers, archived webinars, images, videos and audio
  • Cross link using keywords to related pages on main web site

Publishing content to a newsroom typically follows a process. To realize the SEO benefits in the most efficient way, make sure those responsible for adding content are trained on basic SEO and include keyword optimization as part of the newsroom update process. Following factors are also noteworthy

  • Research a keyword glossary
  • Keyword optimize title tags (dynamic AND hard coded)
  • Keywords optimize category names
  • Use keywords in document titles, directory names, file names
  • Add social links: make it easy fo readers to bookmark and share newsroom content
  • Include an optimized RSS feed to facilitate syndication and ease of discoverability within RSS search engines like Google Blog Search
  • Optimize digital assets: images, video and audio as well as other file formats: MS Office docs & PDF

(This content is coutesy of Internet Marketing Blog)


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Mohsin Khawaja is a Internet Marketing Manager at Intellectual Works.He occasionally writes on various IT topics along with various SEO, SEM and Internet Marketing articles.