Internet Marketing - Planning & Management | Conversion Analyst

Mohsin Khawaja

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Blog Post

The Process Of Search Engine Optimization

Keyword Research

  • Search engine optimization increases the likelihood that someone searching for a product or service like yours will find you, when they search at a search engine.
  • So the fisrt obvious step for SEO is indentifying the right keywords that you expect the users to use when looking for your products/services. This step is called Keyword Research.
  • Keyword Research is a prospecting activity; the more effort put into it, the more search traffic will be generated.
  • The key to generating more and more search traffic every month is to continuously create more and more pages of compelling content that target more and more keyword phrases.
  • The more keywords a company targets, the more search traffic they can get. There are almost unlimited numbers of phrases that an individual business can target.

How to find and select Keywords:

Remember this is a start-up's guide the science of keyword research is so vast that only this step can take so much time and effort of a newbie that he might give up the field after few mismanaged projects or might get stuck into never ending reading and learning process. To keep things simple and straight I will present here the most obvious and necessary steps here and as our knowledge will grow I will introduce more advanced methods, tools and tips. But do not worry for now, if you do the things correctly you will get results motivational enough to keep your spirits up.

When selecting keywords we consider the following factors in focus:

  • search volume (how many people search for the specific keyword)
  • competitiveness (how much other websites rank for this keyword)
  • keyword lists are refined by monitoring keyword rankings and traffic produced per keyword
  • keywords that produce relevant traffic, it's important to monitor and protect the rankings against competition.

(There are a lot of tools avaiable for Keyword Research and a combination of common sense and tools is used by most SEOs, Check out the SEO Tools Section for more information.)

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Mohsin Khawaja is a Internet Marketing Manager at Intellectual Works.He occasionally writes on various IT topics along with various SEO, SEM and Internet Marketing articles.