Internet Marketing - Planning & Management | Conversion Analyst

Mohsin Khawaja

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Latest Blogs from Mohsin Khawaja
Ever since the burst of Dot-Com bubble, everyone is rushing towards creating a website, blog or any other sort of online presence like social media profiles. It is seems to be virtually impossible to count the number of these online profiles being created with every passing second. ...
Search engine WARs – Where is Yahoo ? Year 2009 has proved to be very exciting when it comes to new features and enhancements. Many companies, especially big brands, have taken recession as a pause for self analysis and they have been constantly upgrading their infrastructures for the ...
Define & Monitor Conversion Actions: These are the actions that should be measured and have a strong relation with your internet marketing strategy. Remember , sales are not the only available goal , when you have a good business plan and well defined internet marketing strategy , ...
Website Optimization is a far more crucial and technical subject than search engine optimization. Although SEO has it’s own technicalities but to get traffic is relatively easy than to convert that traffic in leads and loyal visitors. This section of the site is dedicated to webs...
Google has recently launched a new video, to help e-commerce store owners increase their products visiblity in Google Search Results. For those who do not know about this, Google has a service called Google Product Search, to facilitate online shopping. Also Google maintains a platefor...
Omscore recently reported State of the U.S. Online Retail Economy for the first quarter of 2009 The graph shows that driving consumers to search via display advertising is even more powerful. Source: Searchengineland Blog
Hitwise data indicate that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was from paid clicks. This compares to 9.84% in the same four...
How to write a Press Release? The use of a press release is common in the field of public relations, the aim of which is to attract favorable media attention to public relations professional’s client and/or provide publicity for products or events marketed by those clients. A p...
Titles & categories optimized for keywords Chronological press release archives Site search that saves user queries for later analysis Share/Save bookmarks Subscribe RSS Feed Optimized newsroom content: press releases, past media coverage, events, case studies, white papers, archiv...
testingmethods
A press release provides reporters with the basics they need to develop a news story. Press releases can announce a range of news items such as: scheduled events, personal promotions, awards, news products and services, sales and other financial data, accomplishments, etc. Source: Wiki...
How to write a Press Release?   The use of a press release is common in the field of public relations, the aim of which is to attract favorable media attention to public relations professional's client and/or provide publicity for products or events&n...
Understanding customer value and experience is vital in online business strategy. Companies that focus on short term sales rather than long term customer relations tend to loose their market share quickly. Gone are days of short sales cycles and quick purchases on e-commerce sites, cus...
Understanding customer value and experience is vital in online business strategy. Companies that focus on short term sales rather than long term customer relations tend to loose their market share quickly. Gone are days of short sales cycles and quick purchases on e-commerce sites, cus...
I jsut read a very good post by ,Leo Babauta, on blogging basics. The post contains the content writing guidelines for bloggers, these are steps that should be taken care of while writing your posts. Oh, and feel free to break any of these “rules”, as nothing is ever set in stone. Wr...
I jsut read a very good post by ,Leo Babauta, on blogging basics. The post contains the content writing guidelines for bloggers, these are steps that should be taken care of while writing your posts. Oh, and feel free to break any of these “rules”, as nothing is ever set in stone. Wri...
How to find and select Keywords: Remember this is a start-up's guide the science of keyword research is so vast that only this step can take so much time and effort of a newbie that he might give up the field after few mismanaged projects or might get stuck into never ending reading an...
Learn How To Create SEO Plan: Following are the steps that I think are crucial in any SEO plan or strategy. The article will a little longer than usual, but I believe it will be noteworthy and helpful to most of the people. Let's start the SEO plan. Competitive Analysis: Competitive an...
Learn How To Create SEO Plan: Following are the steps that I think are crucial in any SEO plan or strategy. The article will a little longer than usual, but I believe it will be noteworthy and helpful to most of the people. Let's start the SEO plan. Competitive Analysis: Competitive ...
Although it is a first lesson in SEO, but believe me, as far as my experience is concerned, this is the lesson that most seo's learn in the last and the hard way i.e. after many failures. Remember the purpose of SEO is not to SPAM or Dodge search engines nor to fool the inter...
Although it is a first lesson in SEO, but believe me, as far as my experience is concerned, this is the lesson that most seo's learn in the last and the hard way i.e. after many failures. Remember the purpose of SEO is not to SPAM or Dodge search engines nor to fool the inter...
How to boost Conversions-Ways to segment a market: One of the major aspects of maximizing conversion rate is to make your marketing campaigns relevant to the audience. However, it should be always taken care that audience comes from numerous sources and a good marketer is always able t...
How to boost Conversions-Ways to segment a market: One of the major aspects of maximizing conversion rate is to make your marketing campaigns relevant to the audience. However, it should be always taken care that audience comes from numerous sources and a good marketer is always able t...
Landing page testing: The primary objective of landing page testing is to predict the behavior of your audience given the specific content on the landing page that they see. You will collect a limited sample of data during your test, summarize and describe it, and predict how peop...
Landing page testing: The primary objective of landing page testing is to predict the behavior of your audience given the specific content on the landing page that they see. You will collect a limited sample of data during your test, summarize and describe it, and predict how peop...
Taguchi Testing Method: Dr. Genichi Taguchi was the founder of Taguchi Testing Method, developed 50 years ago ,it is a statistical method originally used to optimize automobile and other product manufacturing. Recently, The Taguchi Method is being applied to Landing Page Optimization a...
Taguchi Testing Method: Dr. Genichi Taguchi was the founder of Taguchi Testing Method, developed 50 years ago ,it is a statistical method originally used to optimize automobile and other product manufacturing. Recently, The Taguchi Method is being applied to Landing Page Optimization a...
Forrester has recently introduced a new social media research tool for Internet Marketeers. It enables a very good combination of demographic & geographic filtration of online audience. II is also ideal for marketeers willing to place adds on social media networks, must check it out be...
Forrester has recently introduced a new social media research tool for Internet Marketeers. It enables a very good combination of demographic & geographic filtration of online audience. II is also ideal for marketeers willing to place adds on social media networks, must check it out be...
For those who are unfamiliar with .htaccess file, here is  the basic info: .htaccess (hypertext access) is the default name of a directory-level configuration file that allows for decentralized management of web server configuration. The .htaccess file is placed inside the we...
For those who are unfamiliar with .htaccess file, here is  the basic info:  .htaccess (hypertext access) is the default name of a directory-level configuration file that allows for decentralized management of web server configuration. The .htaccess file is placed inside the w...
As long as the leads are qualified, meaning... they have an interest and a need... I'll start working those leads whether they are going to convert now, or a year from now. Appointments- I want to get in front of as many prospects as possible. If they are willing to meet with me, then ...
Develop an Attitude to get success in business and life:   I have prepared this article for some of my apprentices who have recently joined me in my business. This is a short article to help them create a focus, a broad vision and a successful attitude.     Remember &ld...
Google has recently launched a new video, to help e-commerce store owners increase their products visiblity in Google Search Results. For those who do not know about this, Google has a service called Google Product Search, to facilitate online shopping. Also Google maintains a platefor...
2009 has proved to be very exciting when it comes to new features and enhancements. Many companies, especially big brands, have taken recession as a pause for self analysis and they have been constantly upgrading their infrastructures for the time when economics crisis will be over. Se...
Technorati Profile
 Anyone interested in analytics always come across a term "Funnel" or sometimes "sales funnels" or "goal funnels", below I will explain in short "What a Funnel is?" and What to measure from it? This is a typical funnel, below is a short ex...
 comScore recently published it's survey for April 2009 and compared the various online medium and there importance in online purchase process, following were the main mediums of research: Search Engine Traffic Online Coupon Sites Comparison Shopping sites Auction Sites Online Cl...
 Hitwise data indicate that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was from paid clicks. This compares to 9.84% in the sam...
Most web sites with active media relations programs host an online newsroom. Analysts, journalists and even some bloggers find newsrooms a useful resource for finding past media coverage, press releases, image assets, executive bios, company history, webinars, white pape...