Internet Marketing - Planning & Management | Conversion Analyst

Mohsin Khawaja

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Top Stories by Mohsin Khawaja

The use of a press release is common in the field of public relations, the aim of which is to attract favorable media attention to public relations professional's client and/or provide publicity for products or events marketed by those clients. A press release provides reporters with the basics they need to develop a news story. Press releases can announce a range of news items such as: scheduled events, personal promotions, awards, news products and services, sales and other financial data, accomplishments, etc. Source: Wikipedia While preparing the press releases and while researching for this article, I have found numerous examples of poorly written press releases that not only create headache but also serve as a barrier between you and your possible audience in your future press release. So choose your steps wisely and think well before sending out your press r... (more)

Google Analytics Channel on YouTube

Quite Recently, Google has launched Google Analytics Channel on YouTube. And I will simply say it is among one of the best steps from Google Team in an endeavor to remove the communication gap between the Search Engines (specially Google)and the webmasters who struggle very hard to keep their sites up in those SERPs. You can see Google Official Blog, for detailed information. OR Go directly to Google Analytics Channel on YouTube.Remember To Visit ... (more)

Effects of Excessive Localization in SERPs

It has been seen quite often in search result pages (SERPs) that websites with local domains like .ca, .us, .uk, .in etc. seam to rank higher than their peers on .com domains. I do not think it is the best approach to reduce search engine spam by limiting (to some extent) the users search result pages with localized results. To reduce search engine spam this approach is in no way the best practice at all. We have to keep in mind the basic purpose of the Internet, it provides a global platform right at your desktop, if we have to see local results on Internet even, then what is wr... (more)

Create SEO Plan

Learn How To Create SEO Plan: Following are the steps that I think are crucial in any SEO plan or strategy. The article will a little longer than usual, but I believe it will be noteworthy and helpful to most of the people. Let's start the SEO plan. Competitive Analysis: Competitive analysis is one such step you should take in the very beginning of your SEO efforts. It should be right at the top of your to-do list, along with keyword analysis and tagging your web site. In fact, you should probably do a competitive analysis even before you begin tagging your site. Get a list of ... (more)

Google Wave Is Much Better Than Twitter

Google has just launched a new wave in the Social Media World and it is named "GOOGLE WAVE" Google wave is unique in the sense that it is "both a conversation and document" People can communicate and work together with richly formatted text, photos, videos, maps, and more. A wave is shareable. Any participant can reply anywhere in the message, edit the content and add participants A wave is live. With live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time. GOOGLE WAVE AS COMPARED TO OTHER SOCIAL ME... (more)