Mohsin Khawaja

In the ever-growing field of IT, one has to keep pace with the emerging technologies and stay up-to-date. During the last decade the filed of IT has expanded so much that you can’t be an expert at everything. You have to select a track for yourself, look for the certifications recognized and accepted by the industry, and get on with it. Certifications are the measure of your ability and specially knowledge in some specific area. They not only add a star on your resume, but also give you an edge in this ever-growing and evolving field. And not to forget, it does add up in your promotion and salary raises. Cisco Networking Certifications: As an IT Professional, if you are looking to pursue your career in the field of networking and specifically to indulge in the vast market of Cisco based networking products, The Cisco Certified Network Associate or the CCNA is a certif... (more)

Search Engine Wars: Where is Yahoo?

2009 has proved to be very exciting when it comes to new features and enhancements. Many companies, especially big brands, have taken recession as a pause for self analysis and they have been constantly upgrading their infrastructures for the time when economics crisis will be over. Search engines are no way behind and I have noticed some remarkable changes from Microsoft and Google. Yahoo, although being a major player among search engines, has not yet taken active part in the recent Search Engine Wars. Microsoft is Becoming Social and Responsive Major changes/announcements from ... (more)

Effects of Excessive Localization in SERPs

I have recently published an article, kindly provide your comments Effects of Excessive Localization in SERPs — Search Engines, especially Google, are emphasizing too much on showing local search results to searchers. They are of the view that localized search is supposed to be more relevant to searchers. But in this article I would like to share my view on this approach of Search Engines. What will be the effect if our search result pages are filled with local results first or at top position ?Remember To Visit http://khmohsin.blogspot.com ... (more)

The Process Of Search Engine Optimization

Search engine optimization increases the likelihood that someone searching for a product or service like yours will find you, when they search at a search engine. So the fisrt obvious step for SEO is indentifying the right keywords that you expect the users to use when looking for your products/services. This step is called Keyword Research. Keyword Research is a prospecting activity; the more effort put into it, the more search traffic will be generated. The key to generating more and more search traffic every month is to continuously create more and more pages of compelling con... (more)

First Lesson In SEO

Although it is a first lesson in SEO, but believe me, as far as my experience is concerned, this is the lesson that most seo's learn in the last and the hard way i.e. after many failures. Remember the purpose of SEO is not to SPAM or Dodge search engines nor to fool the internet searcher. SEO is a very responsible task that requires deep thinking and long term focus, rather than short trem benefits. First Lesson: Know Your Audience The fist and foremost thing that you should focus with all web-site design, the best objective for your site, is to help your visitors achieve a desire... (more)